Back in September, Google launched the Creative Sandbox (opens in new tab) - an online hub for the advertising world that showcases "genius" marketing campaigns and explains how they were put together. Now they've launched the Creative Sandbox Guidebook (opens in new tab) - an interactive pop-up book designed to showcase the innovation of Google’s Creative Sandbox Gallery.
The interactive book is intuitive and easy to use - use your mouse to rotate it, turn the pages and find information on the different campaigns by pulling the red tabs at the bottom.
Boutique agency WeAreHive (opens in new tab) were brought in by adam&eveDDB (opens in new tab) to create the book using HTML5, CSS3 and JavaScript.
It's a simple idea, beautifully executed. Even if you don't have any interest in marketing or advertising, it's worth a play with!
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- 10 creative Christmas commercials (opens in new tab) to inspire you