Google's fun popup book for advertising creatives

Inspiration
By published

Part of Google's Creative Sandbox Campaign, aimed at advertising creatives, this interactive popup book is great fun to play with!

Back in September, Google launched the Creative Sandbox - an online hub for the advertising world that showcases "genius" marketing campaigns and explains how they were put together. Now they've launched the Creative Sandbox Guidebook - an interactive pop-up book designed to showcase the innovation of Google’s Creative Sandbox Gallery.

The interactive book is intuitive and easy to use - use your mouse to rotate it, turn the pages and find information on the different campaigns by pulling the red tabs at the bottom.

Pull the red tabs at the bottom of the book to explore the case studies

Pull the red tabs at the bottom of the book to explore the case studies

Boutique agency WeAreHive were brought in by adam&eveDDB to create the book using HTML5, CSS3 and JavaScript.

It's a simple idea, beautifully executed. Even if you don't have any interest in marketing or advertising, it's worth a play with!

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Creative Bloq Staff
Creative Bloq Staff
All things Creative Bloq

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.