Back in September, Google launched the Creative Sandbox - an online hub for the advertising world that showcases "genius" marketing campaigns and explains how they were put together. Now they've launched the Creative Sandbox Guidebook - an interactive pop-up book designed to showcase the innovation of Google’s Creative Sandbox Gallery.
The interactive book is intuitive and easy to use - use your mouse to rotate it, turn the pages and find information on the different campaigns by pulling the red tabs at the bottom.
It's a simple idea, beautifully executed. Even if you don't have any interest in marketing or advertising, it's worth a play with!