4 top tips for successful seasonal packaging

Introducing a seasonal packaging design gives brands an opportunity to explore a new look for their product, and connect with consumers over a shared holiday spirit. But like any sales-boosting initiative, it demands effective preparation, which is only getting more difficult in today’s heated retail market.

So how do you get seasonal packaging right? And, ultimately, will it be good for business? Here are four top tips for getting it right at Christmas and beyond.

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Rhiannon is an editorial assistant and recent sociology Masters graduate with a background in journalism and online content, based in Sheffield, UK.