How to get your pricing right

At the AOI, we advise on pricing on a daily basis, covering everything from the smallest private commission to the biggest advertising campaign. We see illustrators being offered fair – and often generous – amounts of money every day. Yet we also see many who willingly give away their rights or work for free, and then are not able to sustain a career in the industry. 

But with some support and a bit of basic knowledge, illustrators are increasingly negotiating better fees. We say a big yes to that. 

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The Association of Illustrators is the professional body for illustration in the UK.