.net: Could you tell us how Driftlab was born?
SC: When the newsgroup for stay-at-home Confederate moms didn’t pan out, I thought I’d give this digital design and production thing a go. It had a glamorous start, with me putzing around in my basement studio. After garnering a couple of unexpected but high-profile awards early on, the bigger clients started knocking. It was at this time that Ash and I had met through the online Flash community and collaborated on a couple of projects (the Bacardi Mojito site was one). It was clear early on that we really complemented each other’s skill-sets. No business plan, no long-term strategy, just a couple of designer/animator/coders with a love for the game. Shortly after realising this mystical union, I opened the Lawrenceville (Atlanta) office and Ash, who remained in St Louis, opened a nice storefront location up there. And so what we have going is a collective of sorts with a couple of trusted friends, purposely keeping it a small and agile operation.

.net: What’s been your proudest moment so far?
SC: Few people know it but we made an almost devastatingly bad business decision a couple of years ago. It involved us agreeing to a retainer with another agency that required our complete and full exclusivity. While it was fairly lucrative while the contract was active, it completely took us off the radar with our client base. For a year it was as if we didn’t exist. All resources were allotted to this initiative. At the end of it, we had very little in the bank, nothing we could show in our portfolio, and tumbleweed blowing through the office. We had to come up with a strategy fast. In short, we determined that two things were a must: 1. A new Driftlab site. 2. Establishing a sales role in the company (we’d always relied on our portfolio to do the selling). In 2009/10, we met both of these goals and things turned around radically. Definitely a proud moment when these goals were achieved.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.