Fortune Cookie's Justin Cooke

Tumbleweed is rolling past. A call-out on Twitter to find out what your average web designer knows about BIMA, the British Interactive Media Association is met with stunned silence. Then a handful of tweets pop up: “Never even heard of them!”, “Nope, absolutely no one knows that!”, “Let us know when you find out.” It looks like Justin Cooke, BIMA’s newly elected chair and managing director of London-based digital agency, Fortune Cookie, has got one hell of a job in front of him.

“This is the whole reason for me wanting to get involved in the first place,” Cooke says. “What you’ve done on Twitter is a brilliant example of the challenge of getting BIMA recognised. There’s a big job to be done and anyone who knows me knows I like challenges. I like trying to achieve big things. I’m a great believer in what Mr Saatchi once said when he was running his agency: nothing is impossible. One of the things that most drew me to the idea was the fact that BIMA needs to re-engage with the web design, build, agency and digital marketing sector, to help position us as leaders on a global footing and showcase the world-class talent that we’ve got here in the UK.”

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