Skip to main content

Christmas miracle for HMV logo

Following on from HMV’s recent revamp of its iconic dog and gramophone logo, branding specialist venturethree and animation company Nexus Productions have teamed up to bring the characters to life in 11 mini-films.

As part of HMV’s Christmas campaign, Nipper & Gramophone’s Christmas Tales, the duo’s animated antics will be aired in the run-up to Christmas as well as on a dedicated microsite. Visitors to the flagship HMV store on Oxford Street will also be greeted by sculptures of the pair in the window.

venturethree and Nexus Productions for HMV

Gramophone and Nipper the dog star in HMV's cute Christmas campaign

“[HMV's] unique logo was a great starting point, but we had to do more than make Nipper and Gramophone move – we had to create two lovable characters with their own special personalities,” explains venturethree creative director Jason Lowings.

As HMV’s brand guardian, venturethree provided the concept, character development, stories and creative direction for the campaign, with Nexus Productions crafting the films and sound studio Fonic providing music and sound effects.

HMV is an abbreviation of ‘His Master’s Voice’, named after a trademark image painted by English artist Francis Barraud that features a dog looking into a gramophone.

The first set of mini-films can be found here: hmv.com/Christmas.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.