Controversial Greenpeace video uses Lego against itself

To make sure they're speaking in Lego's language, Greenpeace has used the little bricks to create this controversial film, highlighting exactly how it feels about Lego being in partnership with Shell.

As we're sure you're aware by now, we're huge fans of Lego here at Creative Bloq. So it's difficult to see it used to convey such a dark tale. But that's exactly the hard-hitting effect Greenpeace are going for, and, we have to admit, they've done it extremely well.

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.