Skip to main content

Director's cut of beautiful Victoria’s Secret animation released

Computer Arts: How did you get involved with Victoria's Secret?
Freddy Arenas:
I first worked with Carlo Vega about three years ago just, when I moved to New York. He had this project already and reached out to see if I was interested in co-directing and producing it with him.

The script was a hymn, enumerating the various qualities of the Victoria’s Secret brand. Because of the schedule he decided to have a lot of type-only screens, with just a few illustrations in between to link things together.

CA: How does the director's cut version differ from the original?
FA:
I think the biggest difference would be the fact that the director’s cut is a narrative piece, where the original is more a classic motion graphic see and say.

I really liked the illustrated bits of the original piece and wanted to have a cut that features them. But just putting together a bunch of unrelated shots – wasn't looking all that great. So I decided to add the narrative component and created the extra shots to knit the new piece together.

CA: What was the most challenging part of making the director's cut?
FA:
It wasn’t hard to decided what to leave in and what to take out – the challenge was more about looking at what I already had and coming up with a new story based on that.

CA: What's your favourite part?
FA:
I think the transition from the shopping bag on the counter to the storefront. I like that it’s a metaphor and also the mini-paradox of it containing itself.

CA: How did you put the piece together?
FA
: There is lots of frame-by-frame animation in Photoshop, some cutout animation in After Effects and a few 3D renders using Cinema 4D.

CA: how important is storytelling to your work?
FA
: I like the whole structure that goes behind storytelling, thinking how one action triggers the next one, introducing characters and so on. I think it helps me catch the viewer’s attention.

Check out the full spot below, and more from Freddy Arenas at freddyarenas.com

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.