5 challenges when designing for good

As its name implies, Amsterdam’s What Design Can Do has a noble remit: exploring how design in all its forms can help address the great issues of our time.

To mark its fifth year, the conference posed an open challenge to its delegates and the design community at large to explore how design can help address complex issues such as climate change, information overload, refugees and more.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.