Digital agency uses real DNA for brand identity


Lifeblood explores the human identity in a digital world

The new brand identity for digital agency Lifeblood uses DNA samples of the comapny's founders as the basis of its design. Created to explore the existential question of what human identity is in an increasingly digital world, this brand experience has since gone on to develop a life of its own.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.