Joe Duffy

Having worked with some of the world's biggest brands, it's hard to imagine that Joe Duffy started off as a fine art student who wanted nothing to do with applied art. However, needs must, and with a young family to support he used his art skills to become a technical illustrator. After founding his own illustration studio, he set up in graphic design. Today, he has a fantastic global reputation for helping companies shape their brands.

Computer Arts: How did your background in illustration influence your approach to graphic design?

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