New Nike ad celebrates 25 years of 'Just Do It'

By Creative Bloq Staff
published

Nike's 'Just Do It' campaign is a quarter of a century old - and the sportwear company are celebrating with an inspirational new TV spot that must be seen.

"We're all capable of a little more - a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we've done, we'll see the big things we're doing." That's the latest slogan from sports giants Nike (opens in new tab), who have created this brilliant new TV spot to celebrate 25 years of the 'Just Do It' campaign.

Nike enlisted the help of commerical experts Wieden & Kennedy (opens in new tab) and MJZ (opens in new tab) director Nicolai Fugslig to take the reigns of the commercial, with Hollywood A-lister Bradley Cooper providing the narration. The likes of Gerard Pique, boxer Andre Ward, tennis player Serena Williams, and basketball pro LeBron James all make an appearance.

The 'Just Do It' campaign could be described as one of the most successful in the history of advertising. Launching in 1988, the slogan is instantly recognisable and a key aspect in the brand's success. We can't wait to see what they do with it over the next quarter century!

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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