Profile: Psyop

When Psyop's CEO Justin Booth-Clibborn says he's been busy lately, it's something of an understatement. First there are the pressures of running one of New York's most creative and prolific animation, design and visual effects companies: projects to balance, 75 staff to oversee, and all those balls to keep in the air. Then there's the company's list of ongoing work for clients as big as Adidas and Microsoft. Finally there's the small matter of the $30 million deal he's just done to sell part of Psyop in order to take the company public and start trading its shares on various US stock markets. When Computer Arts spoke to Booth-Clibborn just days after the complicated financial arrangement was finalised, he was understandably exhilarated by the size and success of the deal, and how the money will be spent in expanding the company for the better.

But there's no doubt that the price tag is justified. Psyop has picked up awards from the likes of D&AD and Epica, and you can see why when you take a look at its online portfolio: it features some truly stunning work on heavy rotation. Indeed, the company is currently causing a stir in US multiplexes with a spot it created for Coca-Cola.

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