What to do when your client says 'no'

"Creatives need to view the word 'no' as an existentialist state of mind. Not an impenetrable fortress.

"'No' doesn't exist. 'No' means I don't understand. 'No' means I can't afford it. 'No' means I don't think I can sell it to my boss. 'No' means I don't believe you can build that," Robert Senior, CEO of Saatchi & Saatchi EMEA, told Computer Arts.

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