Skip to main content

What to do when your client says 'no'

"Creatives need to view the word 'no' as an existentialist state of mind. Not an impenetrable fortress.

"'No' doesn't exist. 'No' means I don't understand. 'No' means I can't afford it. 'No' means I don't think I can sell it to my boss. 'No' means I don't believe you can build that," Robert Senior, CEO of Saatchi & Saatchi EMEA, told Computer Arts.

No rarely means no

"'No' means lots of things. It very rarely means 'no'. Getting to a deeper understanding of what is meant by 'no' - not viewed through the imaginary courtroom of right vs wrong; 'the bastards don't understand' - you have to find what is going on. Why? Why? Why? Why? You have to unlock new doors to take you to a more interesting place, off of the back of what it is you're trying to sell."

"[Creatives] are innately curious people when they originate their work. They need to apply the same level of curiosity, I think, when they get the word 'no'. I think that's the time to smile and be very curious. [Ask yourself] what is the client really saying?"

Robert Senior (opens in new tab) spoke to us at the LeadersIn Business eve (opens in new tab)nt yesterday. Keep checking back more advice, insights and inspiration from Robert on the Computers Arts blog over the next few days.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.