4 ways to get your pricing right

4 ways to get your pricing right

Don't sell yourself short! Follow Christopher Murphy's tips to make sure your price is right

In my work as a consultant and a mentor working with creative startups, one of the biggest issues I find myself offering advice on is the tricky topic of pricing. I work with companies large and small (and, increasingly, students with great ideas for products) and one area they find difficult is finding the right pricing strategy.

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Christopher Murphy is a writer, designer and speaker based in Belfast. He's a passionate educator, mentor to creative entrepreneurs, and the author and publisher of Tiny Books.