Skip to main content

Cinematic experience brings dry product data to life

The Fidelio range of portable speakers and speaker docks by Philips is pretty top notch, but also poses a challenge for any agency trying to hang a campaign around the product range. Stinkdigital stepped up to the challenge with The Sound of Creation, a website offering visitors the chance to explore the narrative of acoustic design and craftsmanship behind the award winning line of Philips speakers.

The site, which has the intriguing tagline, "When you explore the unknown, beautiful things can happen", combines video and audio, and is an interactive collaboration between songwriter and producer Washed Out and Stink director Gustav Johansson.

Essentially, Philips is guiding you though product information, but in a way that feels less like thumbing through a dry, technical catalogue and more like a cinematic experience, complete with deep-voiced, tongue-in-cheek voiceover.

"Many of our projects require accurate manipulation of video and audio," says Stinkdigital executive producer James Britton. "We are experimenting more and more with HTML5 video and web audio, but cross-browser compatibility is still a key requirement for most of our clients.

"The reality is that experiences in HTML currently take longer [than Flash] to test and debug. While there were many challenges synching audio and picture on this latest Philips project, Flash proved to be the best tool for job."

This showcase was originally published in .net magazine issue 235.

Now read these!

Have you seen a great use of audio and video in a website? Tell us about it in the comments below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.