Cinematic experience brings dry product data to life
Check out the imaginative website Stinkdigital created for Philips' Fidelio range of portable speakers and speaker docs.
The Fidelio range of portable speakers and speaker docks by Philips is pretty top notch, but also poses a challenge for any agency trying to hang a campaign around the product range. Stinkdigital stepped up to the challenge with The Sound of Creation, a website offering visitors the chance to explore the narrative of acoustic design and craftsmanship behind the award winning line of Philips speakers.
The site, which has the intriguing tagline, "When you explore the unknown, beautiful things can happen", combines video and audio, and is an interactive collaboration between songwriter and producer Washed Out and Stink director Gustav Johansson.
Essentially, Philips is guiding you though product information, but in a way that feels less like thumbing through a dry, technical catalogue and more like a cinematic experience, complete with deep-voiced, tongue-in-cheek voiceover.
"Many of our projects require accurate manipulation of video and audio," says Stinkdigital executive producer James Britton. "We are experimenting more and more with HTML5 video and web audio, but cross-browser compatibility is still a key requirement for most of our clients.
"The reality is that experiences in HTML currently take longer [than Flash] to test and debug. While there were many challenges synching audio and picture on this latest Philips project, Flash proved to be the best tool for job."
This showcase was originally published in .net magazine issue 235.
Now read these!
- We review Flash Pro CS6
- Top examples of JavaScript
- Great examples of HTML5
Have you seen a great use of audio and video in a website? Tell us about it in the comments below!
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.
Related articles
- First Impressions: freelance illustrator Marie-Alice Harel loves "the freedom" her work offers
- New York was recreated on a virtual set for the Dakota Johnson and Sean Penn movie Daddio, and nobody knew
- 2D art of the week: Deborah Saez
- Creating the subtle VFX behind Here, the new movie from Robert Zemeckis and Tom Hanks