Catch on to viral design

Marketing has changed little in recent decades. Increasing subtlety and diversionary tactics - rather than a 'Here's the product, so go and buy it!' mentality - have merely shifted some marketing from hard sell to soft sell. Luckily, new technology brings new ideas, and one - viral marketing - is growing rapidly.

Viral marketing is a technique that uses existing social networks to enhance brand awareness, using a target market to 'sell' goods to others in the same demographic. This can be done via word-of-mouth, email, online networks or a combination of media, and the way the message spreads is akin to viruses, hence the name.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.