Fashion work can be some of the most rewarding in the world. It's a great outlet for creativity because the clothing brands need to be on the cutting edge and stand out, with attitude, against all the competition. Most fashion art buyers are very creative themselves, which means that as long as there is a strong theme or treatment, anything goes.
Designing for the fashion industry can be a long process. After a photoshoot, the right shots have to be chosen and retouched before you can get down to the applied treatment. This is where the fun begins but, when creating artwork for fashion, you have to consider the range and target audience at all stages of the process as well as keeping the art buyer in the loop. In the following tutorial, we're going to treat this as a semi-live job and include some elements of client interaction as if the buyer is actually in the loop. When working on a live job, the buyer can refuse the job at any point, which means if you send them an end result that you think is great, they won't necessarily share your enthusiasm.
So for this tutorial you'll need to find a good selection of raw materials, such as card and paper, that sit well together. What follows is only a basic insight into this technique. It's actually limitless - you can use cartons, cans, soap boxes or any other item that you think will fit into your theme. Before you begin, you need to have a good think about the theme. We haven't included this stage in the tutorial, but sketching some rough ideas is always a good place to start.
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