Magpie imagines the possibilities

Most design jobs start with a blank sheet of paper in one way or another, but for Magpie Studio, it was a question of how to sell the blank sheets themselves. International paper manufacturer Robert Horne Group was relaunching its Imagine line and wanted to showcase the paper’s merits to decision-makers in the creative industries – so making the right kind of impact was vital.

Magpie for Robert Horne

Magpie’s designers were faced with a daunting visual challenge: “It soon became clear why they’re known as ‘impossible illusions’,” says David Azurdia

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.