Australian-born, New York-based illustrator and designer Karan Singh developed the modular typeface Pivot as a personal project, inspired by how numbers are displayed on the face of a digital watch: "Their forms are rigid, and defined by the constraints of the technology - in this case an LED screen," he explains.
Although experimental, Singh still wanted Pivot to be functional. He created a simple but effective structure to achieve consistency, using circles as joints: "Initially the lines that connected the circles were straight, but were revised to the tapering version as they unified the letters better. It also gives the type a more organic feel."
When testing the Pivot typeface, Singh was keen to use a phrase other than the usual 'quick brown fox', and researched some alternative pangrams. "I liked how quirky this particular phrase was," he smiles.
The 'A' was the first letter that he made for the Deco version of the typeface. "It happened by accident when setting the initial version, and a connecting segment was stretched," he reveals. "I liked how it turned out, and decided it would work well as a light version."
Arse Deco, a tongue-in-cheek play on the light version's name. "I liked how the letters sat together," adds Singh.
With his type samples, Singh aimed to convey something clean and minimal using interesting layouts, without taking too much away from the letters themselves. "This especially applies to the way the alphabet, pangram, numbers and additional characters were laid out," he explains.
"The type is reminiscent of liquid, which is what inspired the multi-coloured blobs that float around," says Singh.
This article originally appeared in Computer Arts issue 220.
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