Chicago-bred band OK Go are known for creating some of the most incredible music videos (opens in new tab) of all time. From their viral 'Here It Goes Again (opens in new tab)' video, which saw the band dancing on treadmills in one take, to their dog-based 'White Knuckles (opens in new tab)' offering; the brilliant stop-motion video for 'End Love (opens in new tab)' and finally, their car-made instrument for the 'Needing/Getting (opens in new tab)' video, they've been pioneers of the artfrom.
This latest video sees visual storytellers SpecialGuest create an incredible collection of trompe l'oeil illusions in real-time. Directed by co-founder Aaron Duffy, it's his working belief that viewers are not puppets that need to be pulled at the strings; they should be "given a chance to shock themselves with the static built up by the friction in their own head".
Experimenting with both concept and technique are central to his process, as is collaboration. It's no surprise then, that directing alongside OK Go lead singer Damian Kulash Jr. and Bob Partington for this project sees the video producing an incredibly unique and jaw-dropping visual.
Find out more about the project over on the OK Go (opens in new tab) website.
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