Profile: Mindflood

If Mindflood's Chris Lund is to be believed, the company started back in 1976 when his Dad looked at his mother with a twinkle in his eye. One glance at the agency's website and it's easy to believe: it's a retro homage to a simpler time when computers were room-sized and a wood-panelled office was the latest hip thing.

Behind the late 1970s chic, retro computer porn and nonsensical marketing speak ("Our computers can handle it" claims Mindflood's 'brand champion' Sinclair Spectrum, with a knowing wink) is a slickly created Flash site full of Easter Eggs and Monty-Pythonesque humour. In actual fact, Mindflood began in the autumn of 2004, in a tiny executive suite next to an airport in sunny California, started by three friends Chris Lund, Noah Costello and Chris Kief. "They were humble beginnings for sure," says Kief.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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