Sony Music timeline

Sony Music's HQ in Kensington, London, is home to a new typographic installation by designer/illustrator Alex Fowkes. The young creative was responsible for covering 150 square metres of the wallspace in the building's central atrium with a timeline commemorating artists signed with Sony and its subsidiaries going all the way back to the founding of Columbia Records in 1887.

The text pays tribute to artists such as Elvis Presley, Jimi Hendrix, Bob Dylan, Bruce Springsteen, Janis Joplin, The Clash and Michael Jackson, as well as various technologies that have been used to deliver music over the years - from wax cylinders to download. Musically, historically and architecturally, it was an immense project to put together, so Fowkes decided to rationalise his approach to choosing typefaces.

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