There are some must-see examples of billboard advertising out there that use some of the most engaging and imaginative means to catch the eye of passer-bys. This latest interactive project from Voyages takes street art and billboards to a whole new level.
"What would be your reaction if you could assist to a live Opera in the streets orchestrated by a 700kg (1,500lb) silicon mouth?" Voyages asked. "On 8-9 April, Voyages-sncf.com and TBWA\Paris created a surprising sight in the streets of Paris by inviting the pedestrians to be closest they've even been to their passions."