Artist reinvents the normal on a quest for new ideas

The Reinvention of Normal is an inspiring look behind the scenes at the craft of Dominic Wilcox, an artist, inventor and designer on a quest for new ideas.

Directed and produced by London-based film-maker Liam Saint-Pierre, the fantastic short film reveals how Wilcox seeks to transform the mundane and ordinary into something unexpected and thought-provoking.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.