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Artist reinvents the normal on a quest for new ideas

The Reinvention of Normal is an inspiring look behind the scenes at the craft of Dominic Wilcox, an artist, inventor and designer on a quest for new ideas.

Directed and produced by London-based film-maker Liam Saint-Pierre, the fantastic short film reveals how Wilcox seeks to transform the mundane and ordinary into something unexpected and thought-provoking.

It's an uplifting story, marrying creativity and humor with beautiful cinematography and sound. And throughout, the film is peppered with some of Wilcox's inspired animations from his book, Variations on Normal.

So if you're suffering from creative block – or just fancy a quick splash of inspiration to brighten up your day – check it out now...

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Julia Sagar
Julia Sagar

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.