"Normal website" for Harry Potter fans

Pottermore enables readers to interact with the story

Pottermore enables readers to interact with the story

JK Rowling, working in conjunction with digital creative agency TH_NK, has announced an interactive Harry Potter website, Pottermore.

Tarek Nseir, CEO at TH_NK, told us: "Pottermore is designed to support the reading experience, whether it's in ebook or printed format. We've broken the story into sumptuously illustrated "moments" that Jo directed herself, and as you move through the story you uncover new writings and you can participate in narrative. For example, when Harry is sorted into his house by the Sorting Hat, you can be sorted too. The site will go live with 44 moments which are all for the first book. We'll add more moments for subsequent books as we go along.

"The initial concept was Jo's idea, and she wrote the algorithms for things like the Wand Chooser and the Sorting Hat. We've brought lots of ideas together into a cohesive, exciting experience that enables you to journey through the stories in a new medium."

There will be an online shop selling the Harry Potter ebooks - ultimately Pottermore is intended to become an online reading experience, with mobile versions in the pipeline.

Fans can sign up for email alerts now, which will remind them to participate in an online challenge in July to be part of the one million-user beta. The main launch will be in October.

Asked what web technologies were used to build Pottermore, Nseir was cagey: "We've used the standard web technologies, you know, it's a website. Everything you would expect an entertainment website to be built with. It's quite an odd question really. It is a normal website. We've used the standard stuff - .NET, HTML5, Flash. Everything you would expect."

Humph. Just askin'!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.