Top designers create new Innocent smoothie labels

Innocent smoothie label designs

The designers put their own spin on the smoothie label

Packaging designs can be everything when it comes to selling a new product. From beer label designs to minimal packaging, your look says a lot about your brand. Smoothie producers Innocent recently celebrated their 15th anniversary and to mark the occassion, they asked a bunch of creatives to reinvent their logo.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.