Top designers create new Innocent smoothie labels

Innocent smoothie label designs

The designers put their own spin on the smoothie label

Packaging designs (opens in new tab) can be everything when it comes to selling a new product. From beer label designs (opens in new tab) to minimal packaging (opens in new tab), your look says a lot about your brand. Smoothie producers Innocent (opens in new tab) recently celebrated their 15th anniversary and to mark the occassion, they asked a bunch of creatives to reinvent their logo.

Innocent had a whole host of designers on board for the project including Kate Moross (opens in new tab), Mademoiselle Robot (opens in new tab), Alex Mathers (opens in new tab), David Airey (opens in new tab), What Olivia Did (opens in new tab), Grace Woodward and Ben the Illustrator (opens in new tab). From the bold and the bright to the more understated, each design is part of Innocent Smoothie's 'Golden Bottles (opens in new tab)' range.

Helen Pomphrey, marketing manager at innocent says, "We’ve always wanted to make stuff that tastes good and does you some good but that looks good too. We wanted to ask some of our favourite creatives to takeover and work their magic on our smoothie labels." We're particularly in awe of Ben the Illustrator's offering – take a closer look at the design below.

innocent smoothie label designs

innocent smoothie label designs

innocent smoothie label designs

innocent smoothie label designs

Which label design is your favourite? Let us know in the comments box below!

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.