Milan Symphony Orchestra unveils harmonious new identity

Landor rebrand for Milan Symphony Orchestra
(Image credit: Landor)

Milan Symphony Orchestra has unveiled a sleek new identity that celebrates the rich flavours of Milanese culture in a classy, contemporary visual refresh. Taking cues from the architecture, art and most importantly, the music of Milan, the new design system embodies the city in a delightful, multi-sensory celebration of creativity. 

With a focus on connecting the orchestra's heritage with Milan's bustling modern culture, the new design system is an elevated homage to both past and present. The best rebrands expertly blend the essence of a brand's identity with a contemporary edge that sets it apart from the competition. With an immersive logo, sleek typography and a thoroughly fresh design system, Milan Symphony Orchestra's new identity is a harmonious feast for the eyes (and ears). 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.