Dan Mall on The Businessology Show

.net: What inspired you to start The Businessology Show?
DM: While talking to my CPA [certified public accountant] and co-host Jason Blumer, we both realised that there's a huge desire for people to learn more about how to effectively run their design practices. People tend to think about business as a scientific process with hard and fast rules. It's certainly not; it's as much an art form, a skill that requires practice and trial and error to make sure you're providing the most value to your clients and charging for it. Jason and I both have a passion for evangelising that, and The Businessology Show seems like a great opportunity to do so.

.net: Tell us a bit about your business background and that of your co-host.
DM: I'm a designer by trade, but have always been involved in the business aspect of what we did at every agency I worked with and for. I was the nerd who read through the boring statements of work and master service agreements to make sure I understood what we were promising. Now that I have my own design studio, I can take that knowledge to make sure I'm providing excellent service at a premium.

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