How we built: DonQ

.net: What led you to get involved with a rum brand from Puerto Rico?
GD: When we were introduced to the Destilera Serralls family, a couple of things really jumped out. First, they brought 145 years of commitment to their craft and had maintained ownership for over six generations. Secondly, after more than two decades, they were reintroducing DonQ rum to the US market. And, while they didn’t have the biggest budget, their leadership team had a real appetite for using digital as the channel to build brand awareness and generate interest.

.net: What was your relationship with Undercurrent like on this project?
GD: Undercurrent, DonQ’s New York-based strategy firm, brought us to the table. From our earliest meetings we openly discussed how responsibilities would be divided and, in some cases, shared. It was an exemplary collaboration that’s garnered phenomenal results. Today, Odopod serves DonQ’s creative agency across different media.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.