Fiat ditches its logo in response to design dispute

Fiat logo
(Image credit: Getty Images)

Fiat appears to have clapped back at the Italian government after releasing a powerful ad showcasing its latest 500e model. It comes after several blows from the authorities over the Italian heritage of the brand, which the government claims has been misappropriated on various Fiat vehicles. 

The simple yet poignant ad positions the Fiat 500 as an icon in the vehicle design sphere, thoroughly recognisable even when its key logo identifier is missing. Alleged controversy aside, the Fiat logo is undoubtedly one of the most recognisable car logos out there – a symbol of Italy despite the government's fight to suppress it. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.