The new LA Kings logo is another case of Groundhog Day in sports branding

The new Los Angeles Kings logo
(Image credit: Los Angeles Kings)

Retro logo designs are having their day in sports at the moment, particularly in the US. From the New York Jets to the Anaheim Ducks, several teams have turned back the clock, adopting new logos very closely inspired by past designs. 

The new LA Kings logo is the latest example, taking us back to the 1990s. Is it just part of a trend towards nostalgia, or are teams finally recognising that their noughties rebrands got things wrong? (Also see our pick of the best NHL logos).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.