6 eye-catching labels for German beers

Oktoberfest, the world’s largest beer festival, is in full swing right now: a testament to the traditions of German brewing. But that industry can’t sit on its laurels, and it needs to keep finding innovative new ways to keep people interested. 

For designers, that poses a tough challenge. How do you convey the strong sense of heritage that people associate with German beer while still giving it a modern, contemporary look?

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.