Bruno Maag on the state of type in 2019

A typographer working on a piece of digital typography

Having designed fonts for The New Yorker, worked for Monotype, and set up his own type design studio, Dalton Maag, it's fair to say that Swiss designer Bruno Maag is something of an authority in the industry. Just don't let his dislike of Helvetica put you off.

With Dalton Maag, he has worked on fonts for BMW, MINI and BT, as well as custom fonts for other companies that are still in use today. With a focus on innovative type, good craftsmanship and the psychological effects of fonts, Maag's ambitions for what lettering can achieve appear to know no limits.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.