Promote your brand with content marketing

Medium article titled 'Medium has been great for us'

Content marketing can play a big role in helping to promote your business as a brand, and can be a key part of crafting a killer self-promo campaign. By sharing content that others find value in, you can build brand awareness and help others – and at a low cost, to boot.

One of the wonders of the web is its low barrier to entry. In today’s connected world it’s possible to share your thinking with a global audience who are just a click away. The web offers a wealth of content, but that doesn’t mean that there isn’t room for another voice: yours.

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Christopher Murphy is a writer, designer and speaker based in Belfast. He's a passionate educator, mentor to creative entrepreneurs, and the author and publisher of Tiny Books.