Get to grips with UX theory

A woman uses an app on her phone to visualise data for UX theory
(Image credit: Oscar Wong via Getty)

A good grasp of UX theory is vital for anyone researching, testing and designing user experiences. There's no magic solution for user experience design, and no simple test to uncover quick-fix solutions that guarantee users will engage with a product the way you intend. 

UX theory does involve science – and one that's been around for a lot longer than the digital experiences we often associate UX design with today, dating back to well before UX became a relatively common term. Like any scientific theory, it begins as a hypothesis, such as why is a specific event happening? And this hypothesis must be tested by collecting data that may validate or invalidate it. This can be done via UX testing for example. Only after that does the hypothesis become a theory.

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Joshua has worked with agencies and Fortune 500s to refine UX strategies for nearly 20 years. He founded Candorem to lead UX execution through partnerships within established organisations.
With contributions from