UX for emerging experiences

As the web landscape changes so does user experience and to stay competitive you need to embrace the new. One thing that doesn't change is the user. If they have a poor user experience they will simply look elsewhere. So what are the emerging experiences that you need to consider today?

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Laura Yarrow
Laura is a UX architect at Bournemouth-based agency Experience UX. With a background in web development and a love of new technology.