17 top tools in Google Analytics

laptop with Google screen

Google has announced a range of significant updates to its Analytics reporting platform, utilising its machine-learning capabilities to create a deeper understanding of individual users. This is music to marketers and website owner’s ears, since we are working hard to meet a resounding user demand for online experiences that are both relevant and personal. The more we know about our users’ behaviour, the better equipped we are to make smart choices about our website, mobile app and application development investments. 

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Paul has 15 years’ experience in leading digital organisations across a plethora of competitive markets.