Climb the Google rankings: How to master SEO

There's no point having a beautifully designed website if no one can find it. That's where Search Engine Optimisation (SEO) comes in. SEO is both an art and a science, it's all about ensuring that when people search for a relevant term online – for example, 'cheap hotel in Birmingham' – your website appears high up the results page, in a way that grabs attention and encourages click-throughs. 

You might think SEO is something you can hand over to someone 'technical' once the website layout has been agreed on and the whole thing is designed. But rather than being bolted on after the event, it's increasingly baked into the design process from the start. "For brand new websites, SEO is definitely something clients want to discuss straight away," says Mark Stringer, managing director of Manchester agency AHOY. "And for those undertaking a refresh, it's usually the next question after the UI discussion." 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.