Use design to build relationships with your customers

There are plenty of reasons to come to a Generate conference; you might want to learn the latest tricks and techniques for using flexbox or implementing SVG animation in your web interfaces, or perhaps pick up some hot UX tips. It's a great opportunity to learn new skills from the biggest names in frontend development.

Generate likes to think bigger than that, though, with talks that will inspire you to think about your business as a whole, encouraging you to look at what you do and wonder whether you could do things differently and better.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.