19 tips for great email newsletter design

We've all done it. You have a great experience with a company, product or service, so when you see on their site a 'Subscribe to our newsletter' button, you think: Hey, why not? 

Fast-forward a few months and you've got an email inbox clogged up with email newsletters you haven't even opened, and your initial enthusiasm for the company has all but died. You weren't grabbed by any of the email newsletter designs you did look at, and you just don't have the time or inclination to make the effort any more. The unsubscribe button is seeming more and more tempting by the minute.

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Sarah Burley is the founder of CreativeMornings Cardiff, and director at design studio John & Jane.