These days there are a number of powerful tools that will help you build and manage email newsletters with ease. If your needs are simple, you'll probably be fine with whichever tool you choose. But say at some point you decide you really want a particular feature, you might end up having to switch services – which is a nuisance.
Before you go blindly jumping into one of the big email newsletter tools, have a think about what special requirements and priorities you may have. In this roundup we've tried to outline the particular strengths of each service so you can pick the right one the first time around.
We've included some pricing information, but it's only a very rough guide as each email newsletter tool offers multiple plans.
- Price: Free to send 12,000 emails per month to a list size of up to 2,000
MailChimp is the first thing to pop into many people's head when they think of email newsletters, and for good reason. There's a huge template selection and loads of features that make it easy to run a great-looking campaign that displays well on nearly all email clients. MailChimp integrates with the major ecommerce providers including WooCommerce, Shopify and Magento, so you can use your purchase data to improve your emails.
- Price: Starts at $11.95 per month for unlimited emails to a list size of up to 600
Benchmark's superpower is its international focus – if you need things in lots of languages this is probably the one for you. It bills itself as 'Engagement tools for enterprises across the globe', and it's available in nine different languages. The email newsletter tool also emphasises its high-quality, international customer support as a key selling point, and the company has offices in 15 countries including China and Japan.
- Price: Starts at $19.95 per month for a list size up to 1,000
If you want fine control over your campaign, Campaigner has some really advanced features that enable you to send emails based on very specific triggers. For example, you can send email based on what customers did with a previous email, when they fill in particular forms on your website, or when they make a purchase.
- Price: Starts at £10 per month for a list size of 1,000
Sometimes marketing activities end up growing beyond what was initially intended. GetResponse has a pricing structure that enables you to start with email marketing and move into landing pages, webinars, autoresponders and enterprise features if and when you need to. The email editor has a built-in mobile preview function, iStock integration with 1,000 free images, and segmented lists which enable you to target customers more accurately.
- Price: Starts at 200 mails per day for free, 30,000 mails per month for $7.49
Timing is often a big factor in the effectiveness of your email newsletter strategies, and that could be ruined by a service that's too slow to deliver. Performance is a strong focus for Mailjet, as are resources for developers – if you want to build something that sends email, this one is a good choice for you.
Like Benchmark, it also has good international capabilities with offices in seven countries and support in four languages. Mailjet also emphasises its capacity to work at scale – it is a good option if you're a large company with huge email lists.
- Price: Depends on speed
In situations where cost is more important than timing, MailUp is a good pick. It has a clever pricing structure where you pay according to how quickly you need the messages to arrive. On this page, drag the sliders around to get a price. As an example, you can send 6,000 mails in 6 hours, which is up to 744,000 mails a month, for just $35. It's a great price if slower mail is OK.
- Price: Starts at $89 per month for a list size of 10,000
Emma distinguishes itself from the rest of the email newsletter tools with its exceptional design and user experience. It's a joy to use (as far as these things can be!), and it has a lot of powerful marketing features that are presented in a way that won't intimidate a new user.
The built-in templates are beautiful and easy to customise, and it has all the features you'd expect from a serious email newsletter service. There's also an edition tailored to the needs of universities, which we haven't seen elsewhere.
08. Constant Contact
- Price: Starts at £15 per month
Constant Contact is often said to be one of the more reliable services for its price bracket, and you can try that out thoroughly for yourself, as you can trial this email newsletter tool free for 60 days.
- Price: Starts at $9 per month for unlimited mails to a list size of 500
We like Sendloop for its combination of powerful features and pricing that offers good value for money. It's great if you want a really easy builder for non-technical people, and marketing tools to target your campaign just the way you want. There's also a developer platform for building marketing apps that you can sell to other users.
10. Campaign Monitor
- Price: Starts at $9 per month for sending 2,500 emails to 500 contacts
Campaign Monitor is easy to use, has loads of features and is reasonably priced, but Campaign Monitor's major advantage is its AppStore, which facilitates integrations with a large number of other apps and services. Check out the AppStore to see what it can do.