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Do Dieter Rams' design principles need updating? This agency thinks so

Principles for good design

Often referred to as the 10 commandments of design, design legend Dieter Rams' principles of good design have served as a reference for creative directors (opens in new tab), graphic designers, infact creatives of all disciplines since they were first penned back in the 70s.

But, 40 years on, are they still relevant? Design agency PWW (opens in new tab) recently invited the design community to become part of its innovation group Team Beagle to ask that very question.

Principles for good design

PWW transformed its London studio into a fully-fledged exhibition and discussion space

A PWW press release stated: 'Team Beagle hosted an open platform with expert speakers and thought provoking discussions about how brands, products and services can still learn from Dieter Rams' approach 40 years on'.

Following 100 hours of discussion and participation from the design community, Team Beagle launched New Design Principles (opens in new tab), a website that communicates five new design process principles: relevant, essential, rigorous, adaptable and strategic.

We can only adopt a new way of thinking by opening up the possibility of change

A spokesman for Team Beagle stated: "We believe in the importance of looking back to move forward. We can only adopt a new way of thinking by opening up the possibility of change".

Principles for good design

New Design Principles ommunicates five new design process principles: relevant, essential, rigorous, adaptable and strategic.

So what do you think? Are Dieter Rams' design principles still relevant or do Team Beagle's ideas resonate louder in today's design industry?

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Kerrie Hughes
Kerrie Hughes

Kerrie Hughes is Editor at Creative Bloq (currently on maternity leave). One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications. Kerrie's work for Creative Bloq involves managing the team and the site's content, developing and maintaining commercial partnerships, and finding innovative ways to bring Creative Bloq's audience the content they're looking for.