How to get commissioned by the world's super-brands

Poised at the cutting-edge of design and technology, Nike, MTV and Google are responsible for some of the most powerful campaigns of recent times. With expert in-house marketing teams and a reputation for game-changing creative, it's little wonder the three are continually voted among the world's most desirable clients by the planet's biggest agencies.

But times are changing. These days, global clients are increasingly choosing to work directly with smaller studios and freelancers. And while the world's superbrands continue to collaborate closely with internationally established agencies, their in-house design teams are just as likely to commission a creative directly.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.