How product packaging affects buying decisions

How product packaging affects buying decisions

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With so many products out there, getting the packaging design (opens in new tab) right is key to its success. But how much does the packaging really affect what you pick up in the shops? This handy infographic (opens in new tab) from The Paper Worker (opens in new tab) aims to suss out how a product's packaging makes you take it to the till.

"What do Starbucks, Coca-Cola, Finish detergent, Cadbury, Absolut, and Birchbox have in common? They get branding and the evidence is found right in their packaging. From convenience to aesthetics, product packaging is an art form that many aspire to but few actually excel at," they explain.

"Consumers often make snap judgements when purchasing – seven seconds, on average – it's clear that this aspect is a critical part of overall success in marketing and branding." The infographic tackles icons, convenience, typography and more to get some product packaging answers.

Do you think product packaging affects what you buy? Let us know in the comments box below!

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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.