FT HTML5 app boosts readership levels

FT web app

The FT says its web app is doing better than the native iOS app did, and it's outperforming the desktop, too

Over the summer, .net reported on the FT's HTML5 app for iOS. Steve Pinches, FT group product manager, emerging platforms, told us that HTML5 brought the FT advantages, including delivering a "traditional app like experience in a web browser that is faster and features new content such as video and FT blogs", not having to wait for updates to be approved, and the single code-base being more efficient. He believed "web apps will become the way of the future".

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