Passenger Focus: responsive images done right

Words: Paul Lloyd

Passenger Focus is a consumer watchdog protecting the interests of UK rail and bus passengers, who will no doubt appreciate a new site that adapts to their device.

While the site, designed by Browser, is utilitarian and includes a header that’s quite crowded at its fullest width, the underlying layout is incredibly smart and fluid.

The site adapts well to smaller mobile devices

Like many adopting a responsive approach, images were a concern. “We could have thrown together a full-width rotating hero full of dynamic train photography and smiling commuters,” says Browser designer/developer David Bushell. “Instead we created a design that doesn’t rely on raster graphics.”