These tattered-looking book covers look like the lost classics of vintage pulp literature. But they're actually part of a clever marketing campaign to promote Weller Book Works in Salt Lake City, the largest independent bookstore in Utah.
The campaign was masterminded by leading Utah design agency Super Top Secret (opens in new tab).
As well as creating a new logo, website (opens in new tab), and series of print ads to generate awareness of the store and its new location, they carried out a guerrilla marketing campaign codenamed 'Operation Book Drop' - in which they left 878 free books littered around town, wrapped in seven custom-created covers.
The project was conceived and executed by Ryan Martindale (creative director), Jared Strain (design director), Tanner Capua (designer), Ryan Martindale (copywriter) and JD Hawkins (illustrator).
The only complaint we have is that we now want to read these imaginary books - somebody write them now!
You can see full details of the campaign, plus all seven of these awesome cover designs here (opens in new tab).