What colours say about your brand identity and industry

One of the most fundamentally important things to keep in mind when creating a piece of branding or logo design is the choice of colour. This is because behind each colour there are a set of associations which will communicate a subtle message about your business identity, as this infographic reveals.

Created by Builtvisible for Towergate Insurance, this vibrant infographic looks at the spectrum of colours in turn and demonstrates their connections to certain industries. For example, red is seen as an attention grabbing, hunger stimulating colour, making it the perfect choice for a fast food chain like McDonalds. Meanwhile blue is often associated with clear communication, so it makes sense that a company such as Nokia would use it to represent their brand.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.