What colours say about your brand identity and industry

One of the most fundamentally important things to keep in mind when creating a piece of branding or logo design (opens in new tab) is the choice of colour. This is because behind each colour there are a set of associations which will communicate a subtle message about your business identity, as this infographic reveals.

Created by Builtvisible (opens in new tab) for Towergate Insurance (opens in new tab), this vibrant infographic looks at the spectrum of colours in turn and demonstrates their connections to certain industries. For example, red is seen as an attention grabbing, hunger stimulating colour, making it the perfect choice for a fast food chain like McDonalds. Meanwhile blue is often associated with clear communication, so it makes sense that a company such as Nokia would use it to represent their brand.

So if you're unsure how to present your industry in a logo or piece of branding, be sure to read the infographic below and see how the choice of colour will reflect your identity. 

Click to see a larger version of the infographic

Click to see a larger version of the infographic
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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.