The evolution of 12 classic logos

By Creative Bloq Staff
published

Ever wondered what the first Apple logo looked like? Or how the three-pointed Mercedes-Benz star came about? This infographic reveals all...

Click image to enlarge

Click image to enlarge

An iconic brand is universally recognised because it has the ability to stay relevant over time. Many of the world's biggest brands have changed their logos over the years to achieve this, something that this infographic from The Logo Company showcases perfectly.

So what do you think? Have these company logos improved over time? Let us know in the comments.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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